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Apple Design

Apple’s principles for interface design and fluid motion, distilled from their WWDC design talks and translated for the web.

Updated September 15, 2026

What it does

  • Tracks the pointer 1:1 during a gesture and responds on pointer-down
  • Builds momentum-based gestures, it projects momentum so a flick lands where it was going
  • Keeps every transition interruptible, animating from the current value instead of the target
  • Covers materials, depth, and typography, not just motion

When to use it

This can be used for lots of different things. As long as you want your product to feel like it belongs in the Apple ecosystem, this skill will help you.

What the skill changed

The same quick flick toward the top right. Without the skill, the window snaps to whichever corner it’s nearest, which is still the one it was initiated from. With the skill, the release velocity is projected forward, so it lands in the corner you flicked it to. It carries your momentum forward.

Apple does this all over their products to make them feel more natural and fluid. This feels intuitive, when you throw something, it keeps going in the direction you threw it in.

Example prompts

You don’t need special wording. Describe the problem the way you’d describe it to a teammate. Here are some more to try on your own product.

The course behind these skills

These skills come from what I teach in AI for UI. Join the waitlist to get two lessons and be the first to know when enrollment reopens on December 8.